Strategic Implications of Reverse Auctions
Schrader, Richard W.; Schrader, Julie Toner; Eller, Eric P.
- 期刊名称Journal of Business-to-Business Marketing
- 作者Schrader, Richard W.; Schrader, Julie Toner; Eller, Eric P.
- 卷第11卷
- 印刷ISSN1051-712X
- 电子ISSN1547-0628
- 文件大小691.99KB
- 发表时间2004-03
- DOI10.1300/J033v11n01_05
- 页码61-82