Do Promotions Benefit Manufacturers, Retailers, or Both?
- 期刊名称Management Science
- 作者Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; Dekimpe, Marnik G.
- 卷第50卷
- 期第5期
- 印刷ISSN0025-1909
- 电子ISSN1526-5501
- 文件大小191.14KB
- 发表时间2004-05
- DOI10.1287/mnsc.1040.0225
- 页码617-629
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