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Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing

Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing

Zwick, Detlev; Dholakia, Nikhilesh
  • 期刊名称Journal of Macromarketing
  • 作者Zwick, Detlev; Dholakia, Nikhilesh
  • 卷第24卷
  • 期第1期
  • 印刷ISSN0276-1467
  • 电子ISSN0000-0000
  • 文件大小135.70KB
  • 发表时间2004-06-01
  • DOI10.1177/0276146704263920
  • 页码31-43
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