Case Commentary — Innovative marketing strategies after patent expiry
- 期刊名称Journal of Medical Marketing
- 作者Chandon, Pierre; Knight, Anthony J; Booley, Tony
- 卷第4卷
- 期第1期
- 印刷ISSN1745-7904
- 电子ISSN1745-7912
- 文件大小62.87KB
- 发表时间2004-01-01
- DOI10.1057/palgrave.jmm.5040145
- 页码74-77
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