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Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

Frédéric F. Brunel, Brian C. Tietje and Anthony G. Greenwald
  • 期刊名称Journal of Consumer Psychology
  • 作者Frédéric F. Brunel, Brian C. Tietje and Anthony G. Greenwald
  • 卷第14卷
  • 期第4期
  • 印刷ISSN1057-7408
  • 文件大小1379.49KB
  • 发表时间2004
  • DOI10.2307/1480537
  • 页码385-404
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