Toward Extending the Compromise Effect to Complex Buying Contexts
- 期刊名称Journal of Marketing Research
- 作者Dhar, Ravi; Menon, Anil; Maach, Bryan
- 卷第41卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小60.95KB
- 发表时间2004-08
- DOI10.1509/jmkr.41.3.258.35996
- 页码258-261
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