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Key account management in financial services: An outline research agenda

Key account management in financial services: An outline research agenda

Hughes, Tim; Foss, Bryan; Stone, Merlin; Cheverton, Peter
  • 期刊名称Journal of Financial Services Marketing
  • 作者Hughes, Tim; Foss, Bryan; Stone, Merlin; Cheverton, Peter
  • 卷第9卷
  • 期第2期
  • 印刷ISSN1363-0539
  • 电子ISSN1479-1846
  • 文件大小118.31KB
  • 发表时间2004-12
  • DOI10.1057/palgrave.fsm.4770152
  • 页码184-193
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