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Integrating Social Responsibility and Marketing Strategy || Collaborating with Activists: How Starbucks Works With NGOs

Integrating Social Responsibility and Marketing Strategy || Collaborating with Activists: How Starbucks Works With NGOs

Paul A. Argenti

期刊名称California Management Review
作者Paul A. Argenti
卷第47卷
期第1期
印刷ISSN0008-1256
电子ISSN2162-8564
文件大小508.21KB
发表时间2004
DOI10.2307/41166288
页码91-116

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