Genetic modelling in database marketing: The GenIQ Model
- 期刊名称Journal of Database Marketing & Customer Strategy Management
- 作者Bruce Ratner
- 卷第11卷
- 期第4期
- 电子ISSN1741-2447
- 文件大小466.13KB
- 发表时间2004-7
- DOI10.1057/palgrave.dbm.3240234
- 页码357-372
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