Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications
- 作者Vaidyanathan, Rajiv; Aggarwal, Praveen
- 卷第11卷
- 期第4期
- 印刷ISSN1352-7266
- 电子ISSN1466-4445
- 文件大小267.38KB
- 发表时间2005
- DOI10.1080/0144619052000345600
- 页码231-246
[IEEE 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER 2011) - Penang (2011.12.5-2011.12.6)] 2011 IEEE Colloquium on Humanities, Science and Engineering - Author index2011
[IEEE 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER) - Penang, Malaysia (2011.12.5-2011.12.6)] 2011 IEEE Colloquium on Humanities, Science and Engineering - Reviewers2011
[IEEE 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER) - Penang, Malaysia (2011.12.5-2011.12.6)] 2011 IEEE Colloquium on Humanities, Science and Engineering - Contents2011
[IEEE 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER) - Penang, Malaysia (2011.12.5-2011.12.6)] 2011 IEEE Colloquium on Humanities, Science and Engineering - Cover2011
[IEEE 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER) - Penang, Malaysia (2011.12.5-2011.12.6)] 2011 IEEE Colloquium on Humanities, Science and Engineering - Organizing committee2011
[IEEE 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER) - Penang, Malaysia (2011.12.5-2011.12.6)] 2011 IEEE Colloquium on Humanities, Science and Engineering - Technical program2011
[IEEE 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER) - Penang, Malaysia (2011.12.5-2011.12.6)] 2011 IEEE Colloquium on Humanities, Science and Engineering - Welcome messageHamzah, Mustafar Kamal · 2011
[IEEE 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER) - Penang, Malaysia (2011.12.5-2011.12.6)] 2011 IEEE Colloquium on Humanities, Science and Engineering - Technical program overview2011