Advertising weak and strong brands: Who gains?
- 作者Micael Dahlén; Fredrik Lange
- 卷第22卷
- 期第6期
- 印刷ISSN0742-6046
- 电子ISSN1520-6793
- 文件大小90.28KB
- 发表时间2005
- DOI10.1002/mar.20069
- 页码473-488
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