Relationship marketing orientation: scale development and cross-cultural validation
Leo Y.M. Sin; Alan C.B. Tse; Oliver H.M. Yau; Raymond P.M. Chow; Jenny S.Y. Lee; Lorett B.Y. Lau
- 作者Leo Y.M. Sin; Alan C.B. Tse; Oliver H.M. Yau; Raymond P.M. Chow; Jenny S.Y. Lee; Lorett B.Y. Lau
- 卷第58卷
- 期第2期
- 印刷ISSN0148-2963
- 文件大小150.82KB
- 发表时间2005
- DOI10.1016/s0148-2963(02)00493-9