The Perils and Opportunities of Communicating Corporate Ethics
- 期刊名称Journal of Marketing Management
- 作者Schlegelmilch, Bodo B.; Pollach, Irene
- 卷第21卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小211.49KB
- 发表时间2005-04
- DOI10.1362/0267257053779154
- 页码267-290
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