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MARKETING DECISION ANALYSIS BY TURF AND SHAPLEY VALUE

MARKETING DECISION ANALYSIS BY TURF AND SHAPLEY VALUE

CONKLIN, W. MICHAEL; LIPOVETSKY, STAN

期刊名称International Journal of Information Technology & Decision Making
作者CONKLIN, W. MICHAEL; LIPOVETSKY, STAN
卷第4卷
期第1期
印刷ISSN0219-6220
电子ISSN1793-6845
文件大小228.76KB
发表时间2005-03
DOI10.1142/S0219622005001374
页码5-19

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