Marketing stakeholder analysis
- 期刊名称European Journal of Marketing
- 作者Polonsky, Michael Jay; Merrilees, Bill; Getz, Don; O'Brien, Danny
- 卷第39卷
- 印刷ISSN0309-0566
- 文件大小278.19KB
- 发表时间2005-09
- DOI10.1108/03090560510610725
- 页码1060-1077
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