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Comment on the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

Comment on the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

Eijte W. Foekens

作者Eijte W. Foekens
卷第21卷
印刷ISSN1524-1904
电子ISSN1526-4025
文件大小46.00KB
发表时间2005
DOI10.1002/asmb.578
页码403-404

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