Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?
- 期刊名称Journal of Marketing Management
- 作者Hudson, Simon; Hudson, David
- 卷第22卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小207.28KB
- 发表时间2006-06
- DOI10.1362/026725706777978703
- 页码489-504
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