The impact of background musical tempo and timbre congruity upon ad content recall and affective response
Steve Oakes; Adrian C. North
- 作者Steve Oakes; Adrian C. North
- 卷第20卷
- 期第4期
- 印刷ISSN0888-4080
- 电子ISSN1099-0720
- 文件大小115.16KB
- 发表时间2006
- DOI10.1002/acp.1199
- 页码505-520