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CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects

CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects

Russell, Cristel Antonia; Stern, Barbara B.; Stern, Barbara B.

期刊名称Journal of Advertising
作者Russell, Cristel Antonia; Stern, Barbara B.; Stern, Barbara B.
卷第35卷
期第1期
印刷ISSN0091-3367
电子ISSN1557-7805
文件大小147.46KB
发表时间2006-04
DOI10.2753/joa0091-3367350101
页码7-21

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