Brand–Slogan Matching in a Cluttered Environment
- 期刊名称Journal of Marketing Communications
- 作者Rosengren, Sara; Dahlén, Micael
- 卷第12卷
- 期第4期
- 印刷ISSN1352-7266
- 电子ISSN1466-4445
- 文件大小285.47KB
- 发表时间2006-12
- DOI10.1080/13527260600714700
- 页码263-279
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