How Regulatory Fit Affects Value in Consumer Choices and Opinions
- 期刊名称Journal of Marketing Research
- 作者Avnet, Tamar; Higgins, E. Tory
- 卷第43卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小84.48KB
- 发表时间2006-02
- DOI10.1509/jmkr.43.1.1
- 页码1-10
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