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How Biased Household Inventory Estimates Distort Shopping and Storage Decisions

How Biased Household Inventory Estimates Distort Shopping and Storage Decisions

Pierre Chandon and Brian Wansink
  • 期刊名称Journal of Marketing
  • 作者Pierre Chandon and Brian Wansink
  • 卷第70卷
  • 期第4期
  • 印刷ISSN0022-2429
  • 文件大小2808.33KB
  • 发表时间2006-10
  • DOI10.2307/30162118
  • 页码118-135
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