The Pedagogical Efficacy of a Sales Management Simulation
- 期刊名称Marketing Education Review
- 作者Cook, Robert W.; Swift, Cathy Owens
- 卷第16卷
- 期第3期
- 印刷ISSN1052-8008
- 电子ISSN2153-9987
- 文件大小1295.68KB
- 发表时间2006-10
- DOI10.1080/10528008.2006.11488971
- 页码37-46
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