Marketing paradigms and the Indian firm
- 期刊名称Asia Pacific Journal of Marketing and Logistics
- 作者Shukla, Paurav; Muthiah, Krishnaveni
- 卷第18卷
- 期第4期
- 印刷ISSN1355-5855
- 文件大小92.03KB
- 发表时间2006-10
- DOI10.1108/13555850610703236
- 页码254-265
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