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The Function of Format: Consumer Responses to Six On-Line Advertising Formats

The Function of Format: Consumer Responses to Six On-Line Advertising Formats

Kelli S. Burns and Richard J. Lutz

期刊名称Journal of Advertising
作者Kelli S. Burns and Richard J. Lutz
卷第35卷
期第1期
印刷ISSN0091-3367
文件大小1571.06KB
发表时间2006
DOI10.2307/20460712
页码53-63

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