The validity of attribute-importance measurement: A review
- 作者Koert Van Ittersum; Joost M.E. Pennings; Brian Wansink; Hans C.M. van Trijp
- 卷第60卷
- 期第11期
- 印刷ISSN0148-2963
- 文件大小392.25KB
- 发表时间2007
- DOI10.1016/j.jbusres.2007.04.001
同作者推荐
The effect of strategic complexity on marketing strategy and organizational performanceStern Neill; Gregory M. Rose · 2006
Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing responseStern Neill; Daryl McKee; Gregory M. Rose · 2007
Manufacturer perceptions of the consequences of task and emotional conflict within domestic channels of distributionGregory M. Rose; Aviv Shoham; Stern Neill; Ayalla Ruvio · 2007