Corporate Branding || Corporate Brand Thrust and Financial Performance: An Examination of Strategic Brand Investments
Lars Ohnemus and Per V. Jenster
- 期刊名称International Studies of Management & Organization
- 作者Lars Ohnemus and Per V. Jenster
- 卷第37卷
- 期第4期
- 印刷ISSN0020-8825
- 文件大小1832.08KB
- 发表时间20072008
- DOI10.2307/40397715
- 页码84-107