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Corporate Branding || Corporate Brand Thrust and Financial Performance: An Examination of Strategic Brand Investments

Corporate Branding || Corporate Brand Thrust and Financial Performance: An Examination of Strategic Brand Investments

Lars Ohnemus and Per V. Jenster
  • 期刊名称International Studies of Management & Organization
  • 作者Lars Ohnemus and Per V. Jenster
  • 卷第37卷
  • 期第4期
  • 印刷ISSN0020-8825
  • 文件大小1832.08KB
  • 发表时间20072008
  • DOI10.2307/40397715
  • 页码84-107
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