Taking on the metrics challenge
- 期刊名称Journal of Targeting, Measurement and Analysis for Marketing
- 作者Patterson, Laura
- 卷第15卷
- 期第4期
- 印刷ISSN0967-3237
- 电子ISSN1479-1862
- 文件大小139.95KB
- 发表时间2007-9
- DOI10.1057/palgrave.jt.5750055
- 页码270-276
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