The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting
- 期刊名称Journal of Advertising
- 作者Moorman, Marjolein; Neijens, Peter C.; Smit, Edith G.
- 卷第36卷
- 期第1期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小285.20KB
- 发表时间2007-04
- DOI10.2753/JOA0091-3367360109
- 页码121-137
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