Brand Value in Social Interaction
- 期刊名称Management Science
- 作者Kuksov, Dmitri
- 卷第53卷
- 期第10期
- 印刷ISSN0025-1909
- 电子ISSN1526-5501
- 文件大小190.25KB
- 发表时间2007-10
- DOI10.1287/mnsc.1070.0720
- 页码1634-1644
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