Performance Regimes and Marketing Policy Shifts
- 期刊名称Marketing Science
- 作者Pauwels, Koen; Hanssens, Dominique M.
- 卷第26卷
- 期第3期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小308.88KB
- 发表时间2007-05
- DOI10.1287/mksc.1060.0267
- 页码293-311
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