Book Review: A Twenty-First Century Guide To Aldersonian Marketing Thought: Ben Wooliscroft, Robert A. Tamilia, and Stanley J. Shapiro New York: Springer Science and Business Media, 2006
- 期刊名称Journal of Macromarketing
- 作者Shaw, E. H.
- 卷第27卷
- 期第2期
- 印刷ISSN0276-1467
- 文件大小62.01KB
- 发表时间2007-06-01
- DOI10.1177/0276146707301784
- 页码193-197
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