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Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Junhong Chu, Pradeep K. Chintagunta and Naufel J. Vilcassim

期刊名称Journal of Marketing Research
作者Junhong Chu, Pradeep K. Chintagunta and Naufel J. Vilcassim
卷第44卷
期第1期
印刷ISSN0022-2437
文件大小2164.44KB
发表时间2007-02
DOI10.2307/30162452
页码29-41

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