Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression
- 期刊名称Journal of Marketing Research
- 作者A. V. Muthukrishnan and Amitava Chattopadhyay
- 卷第44卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小1954.74KB
- 发表时间2007-05
- DOI10.2307/30162479
- 页码334-345
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