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The Effects of Price Discount and Product Complementarity on Consumer Evaluations of Bundle Components

The Effects of Price Discount and Product Complementarity on Consumer Evaluations of Bundle Components

Shibin Sheng, Andrew M. Parker and Kent Nakamoto
  • 期刊名称Journal of Marketing Theory and Practice
  • 作者Shibin Sheng, Andrew M. Parker and Kent Nakamoto
  • 卷第15卷
  • 期第1期
  • 印刷ISSN1069-6679
  • 文件大小1616.78KB
  • 发表时间2007
  • DOI10.2307/40470275
  • 页码53-64
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