An exploratory study of negative option marketing: good, bad or ugly?
Estelami, Hooman; Licata, Jane W.; Von Bergen, C.W.
- 期刊名称International Journal of Bank Marketing
- 作者Estelami, Hooman; Licata, Jane W.; Von Bergen, C.W.
- 卷第25卷
- 期第4期
- 印刷ISSN0265-2323
- 文件大小207.96KB
- 发表时间2007-06-12
- DOI10.1108/02652320710754006
- 页码207-222