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Investigating the Simultaneous Presentation of Advertising and Television Programming

Investigating the Simultaneous Presentation of Advertising and Television Programming

Rafi M. M. I. Chowdhury, Adam Finn and G. Douglas Olsen
  • 期刊名称Journal of Advertising
  • 作者Rafi M. M. I. Chowdhury, Adam Finn and G. Douglas Olsen
  • 卷第36卷
  • 期第3期
  • 印刷ISSN0091-3367
  • 文件大小1905.06KB
  • 发表时间2007
  • DOI10.2307/20460798
  • 页码85-96
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