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How alternative marketing strategies impact the performance of Spanish museums

How alternative marketing strategies impact the performance of Spanish museums

Camarero Izquierdo, Carmen; José Garrido Samaniego, María

期刊名称Journal of Management Development
作者Camarero Izquierdo, Carmen; José Garrido Samaniego, María
卷第26卷
期第9期
印刷ISSN0262-1711
文件大小149.54KB
发表时间2007-09-25
DOI10.1108/02621710710819311
页码809-831

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