Customer relationship management in banking: An introduction and strategic implications
- 期刊名称Journal of Financial Services Marketing
- 作者Sarel, Dan; Marmorstein, Howard
- 卷第12卷
- 期第2期
- 印刷ISSN1363-0539
- 电子ISSN1479-1846
- 文件大小77.15KB
- 发表时间2007-11
- DOI10.1057/palgrave.fsm.4760064
- 页码97-101
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