Ethnocentricity in academic marketing journals
- 期刊名称Marketing Intelligence & Planning
- 作者Svensson, Göran; Wood, Greg
- 卷第25卷
- 期第3期
- 印刷ISSN0263-4503
- 文件大小197.48KB
- 发表时间2007-05-15
- DOI10.1108/02634500710747770
- 页码252-270
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