Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State
- 期刊名称Agricultural and Resource Economics Review
- 作者Dong, Diansheng; Schmit, Todd M.; Kaiser, Harry M.
- 卷第36卷
- 期第2期
- 印刷ISSN1068-2805
- 电子ISSN2372-2614
- 文件大小4334.35KB
- 发表时间2007-10
- DOI10.1017/s1068280500007073
- 页码253-266
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