The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

• 作者Jian Wu; Guoqun Fu
• 卷第1卷
• 期第3期
• 印刷ISSN1673-7326
• 电子ISSN1673-7431
• 文件大小374.59KB
• 发表时间2007-07
• DOI10.1007/s11782-007-0019-7
• 页码333-350