Multichannel Shopper Segments and Their Covariates
- 作者Umut Konuş; Peter C. Verhoef; Scott A. Neslin
- 卷第84卷
- 期第4期
- 印刷ISSN0022-4359
- 文件大小369.67KB
- 发表时间2008
- DOI10.1016/j.jretai.2008.09.002
- 页码398-413
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