Principles of corporate rebranding
- 期刊名称European Journal of Marketing
- 作者de Chernatony, Leslie; Merrilees, Bill; Miller, Dale
- 卷第42卷
- 印刷ISSN0309-0566
- 文件大小101.74KB
- 发表时间2008-05-30
- DOI10.1108/03090560810862499
- 页码537-552
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