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Investigating antecedents and consequences of brand identification

Investigating antecedents and consequences of brand identification

Kuenzel, Sven; Vaux Halliday, Sue
  • 期刊名称Journal of Product & Brand Management
  • 作者Kuenzel, Sven; Vaux Halliday, Sue
  • 卷第17卷
  • 期第5期
  • 印刷ISSN1061-0421
  • 文件大小188.25KB
  • 发表时间2008-08-22
  • DOI10.1108/10610420810896059
  • 页码293-304
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