Consumer‐based brand equity
- 期刊名称Journal of Fashion Marketing and Management: An International Journal
- 作者Jung, Jaehee; Sung, Eunyoung
- 卷第12卷
- 期第1期
- 印刷ISSN1361-2026
- 文件大小82.76KB
- 发表时间2008-02-29
- DOI10.1108/13612020810857925
- 页码24-35
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