Demonstrating Marketing Accountability
Gombeski, William R.; Britt, Jason; Taylor, Jan; Riggs, Karen; Wray, Tanya; Adkins, Wanda; Springate, Suzanne
- 期刊名称Health Marketing Quarterly
- 作者Gombeski, William R.; Britt, Jason; Taylor, Jan; Riggs, Karen; Wray, Tanya; Adkins, Wanda; Springate, Suzanne
- 卷第25卷
- 期第4期
- 印刷ISSN0735-9683
- 电子ISSN1545-0864
- 文件大小2219.83KB
- 发表时间2008-11-26
- DOI10.1080/07359680802135617
- 页码344-360