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Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective

Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective

Ndubisi, Nelson Oly; Malhotra, Naresh K.; Wah, Chan Kok

期刊名称Journal of International Consumer Marketing
作者Ndubisi, Nelson Oly; Malhotra, Naresh K.; Wah, Chan Kok
卷第21卷
期第1期
印刷ISSN0896-1530
电子ISSN1528-7068
文件大小130.74KB
发表时间2008-12-16
DOI10.1080/08961530802125134
页码5-16

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