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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

Ming Ma; Zehui Li; Jinyuan Chen

作者Ming Ma; Zehui Li; Jinyuan Chen
卷第187卷
期第1期
印刷ISSN0377-2217
文件大小221.05KB
发表时间2008
DOI10.1016/j.ejor.2007.03.018
页码313-326

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