Consumer-based brand equity and brand performance
- 期刊名称The Service Industries Journal
- 作者Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, Victoria K.; Pohl, Roberta H.B.F.; Dias, Moema B.; Chang, Shing W.
- 卷第28卷
- 期第4期
- 印刷ISSN0264-2069
- 电子ISSN1743-9507
- 文件大小308.60KB
- 发表时间2008-05
- DOI10.1080/02642060801917554
- 页码445-461
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